Tasks to achieve the goal

• 1

  Detailed account audit

  I analyzed the account’s profile, including photo content, text content, target audience, customer behavior, reach, views in the feed, the number of saved posts, replies to stories, and the effectiveness of ads and collaborations.
• 2

  Strategy development

  I provided a 12-month strategy for account development. Also, I created relevant content for the target audience and formed a unique strategy for promoting the brand.
• 3

  KPI performance prediction

  I set specific goals and KPIs for their achievement. Also, I assessed business development and adjusted the promotion strategy. Performance prediction helped me to determine further brand development vector and tools for achieving set goals.
• 4

  Strategy implementation

  I performed specific actions, according to the developed strategy, in order to reach the set goals. I posted targeted content regularly to spike the audience’s attention.