Tasks to achieve the goal

• 1

  Detailed account audit

  I analyzed paid traffic and marketing strategy. It helped understand the state of business before my work. Also, it helped me understand what activities I need to do to reach the set goal.
• 2

  Strategy development

  After detailed analysis, I began to plan strategy development. It included marketing and analytics tools and a variety of activities.
• 3

  KPI performance prediction

  Predicting KPI allows to understand the effectiveness of the developed strategy. I set KPIs based on the defined activities and chosen tools.
• 4

  Strategy implementation

  After the account’s analysis and the development of strategy, I conducted various activities to achieve the set goal. I also used different marketing tools for increasing the effectiveness of my work.