Cashcat is a site for comparing different loan and credit offers. The goal was to increase the number of qualified leads.

Tasks to achieve the goal


google display

Main activities

The PPC strategy I developed included a number of activities, which I gradually realized in the time of our work.

  • Changing the structure of campaigns
  • Changing the structure of ad groups
  • A/B testing ads
  • A/B automatic strategies
  • Remarketing segmentation

Key achievements

The developed PPC strategy provided gradually optimized KPI results, which ultimately resulted in 7424 leads over the time of strategy realization.

  • 2020 Q4 - implementation of KPI by 120%
  • 2021 Q1 - implementation of KPI by 131%
  • 2021 Q2 - implementation of KPI by 122%
  • 2021 Q3 - implementation of KPI by 111%


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