Tech

CPI Tech is a full-scale Blockchain solution development company. The goal was to increase paid ads outreach and bring more leads.

Tasks to achieve the goal

Tools

Main activities

The activities I have done were a part of the developed strategy. Cross-channel analytics and remarketing helped me increase paid traffic.

  • Development of paid traffic strategy
  • Segmentation of search campaigns
  • Creation of cross-channel remarketing
  • A/B ads testing and creating a lead forms structure
  • Cold segments testing in LinkedIn, Quora, Twitter, Google Ads, Reddit
  • Cross-channel analytics of dense traffic

Key achievements

I developed and launched a new PPC strategy from scratch, which showed different KPI results for various groups.

  • 2021 Q2 - implementation of KPI by 70%
  • 2021 Q3 - implementation of KPI by 101%
  • 2021 Q4 - implementation of KPI by 110%
  • 2022 Q1 - implementation of KPI by 95%
  • 2022 Q2 - implementation of KPI by 129%
  • 2022 Q3 - implementation of KPI by 112%

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