CPI Tech is a full-scale Blockchain solution development company. The goal was to increase paid ads outreach and bring more leads.

Tasks to achieve the goal


google ads
google display
twitter ads

Main activities

The activities I have done were a part of the developed strategy. Cross-channel analytics and remarketing helped me increase paid traffic.

  • Development of paid traffic strategy
  • Segmentation of search campaigns
  • Creation of cross-channel remarketing
  • A/B ads testing and creating a lead forms structure
  • Cold segments testing in LinkedIn, Quora, Twitter, Google Ads, Reddit
  • Cross-channel analytics of dense traffic

Key achievements

I developed and launched a new PPC strategy from scratch, which showed different KPI results for various groups.

  • 2021 Q2 - implementation of KPI by 70%
  • 2021 Q3 - implementation of KPI by 101%
  • 2021 Q4 - implementation of KPI by 110%
  • 2022 Q1 - implementation of KPI by 95%
  • 2022 Q2 - implementation of KPI by 129%
  • 2022 Q3 - implementation of KPI by 112%

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