Tasks to achieve the goal

• 1

  Comprehensive review of account

  An analysis of the paid traffic and marketing strategy provided insight into the state of the business and allowed me to identify the steps needed to achieve the desired goals.
• 2

  Strategy development

  After detailed analysis, I began to plan strategy development. It included marketing and analytics tools and a variety of activities.
• 3

  Predicting performance of KPI

  Predicting KPI allows to understand the effectiveness of the developed strategy. I set KPI based on the defined activities and chosen tools.
• 4

  Implementing the strategy

  After the account’s analysis and the development of strategy, I conducted various activities to achieve the set goal. I also used different marketing tools for increasing the effectiveness of my work.