SAAS

GA Connector allows you to trace profitability to specific traffic sources by connecting Google Ads/Analytics to Salesforce. The goal was to improve the PPC strategy.

Tasks to achieve the goal

Tools

Main activities

The activities I have done were a part of the paid ads strategy developed from scratch.

  • Changing the campaigns structure
  • Segmentation of search campaigns
  • Changing the ad groups structure
  • A/B ads testing and A/B automatic strategies
  • Remarketing segmentation

Key achievements

I developed and launched a new PPC strategy from scratch, which showed effective KPI results for both groups.

  • 2021 Q2 - implementation of KPI by 80%
  • 2021 Q3 - implementation of KPI by 114%

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