Tech

GoMage is a B2B company specializing in developing turnkey e-commerce solutions on the Magento platform. The objective was to increase the number of qualified B2B leads with no previous track record of generating prospects from context ads.

Tasks to achieve the goal

Tools

Google Ads
Quora
Youtube
Twitter Ads
Linkedin
Bing Ads
Facebook Ads
Google Analytics
Google Data Studio
Google BigQuery
Amplitude

Main activities

My activities showed effectiveness by increasing the number of qualified leads. To achieve this result, I have done a variety of activities from A/B ad testing to changing ad group structure.

  • Changing the structure of campaigns
  • Changing the structure of ad groups
  • A/B testing of ads
  • Strategy development and segmentation of Google Shopping
  • Remarketing segmentation

Key achievements

The activities I have done brought increased KPI from 90% in 2018 to 148% in 2021.

  • Development of the PPC strategy for projects
  • 2018 - implementation of KPI by 90%
  • 2019 - implementation of KPI by 120%
  • 2020 - implementation of KPI by 135%
  • 2021 - implementation of KPI by 148%

Feedback

Leave a request, or contact me by telegram,
email or in linkedin

Leave a request