Tasks to achieve the goal

• 1

  Audit process

  I analyzed paid traffic and marketing strategy. It helped me understand the state of business before my work. Also, it helped me realize what activities I need to do to reach the set goal.
• 2

  Strategy development

  Following a comprehensive analysis, I started to plan the development of a strategy that included the use of marketing and analytics tools as well as a range of activities.
• 3

  Make a forecast of KPI performance

  Predicting key performance indicators (KPI) allows for an understanding of how effective the implemented strategy will be. The KPIs were set based on the planned activities and chosen tools.
• 4

  Plan implementation

  I implemented a scope of activities and used marketing tools to achieve the set goal and improve the effectiveness of my actions.