Ecommerce

Maenwatches is an independent watch brand that unites design and functionality. The goal was to increase the number of orders while maintaining ROMI.

Tasks to achieve the goal

Tools

Main activities

The activities I have done provided 680% ROAS, which significantly increased brand exposure.

  • Changing the structure of campaigns
  • Changing the structure of ad groups
  • A/B testing ads
  • Hyper-segmentation of Smart shopping, according to the SPAG structure

Key achievements

The developed PPC strategy helped to boost the brand’s popularity.

  • 2021 Q3 - implementation of KPI by 91%
  • 2021 Q4 - implementation of KPI by 103%
  • 2022 Q1 - implementation of KPI by 105%
  • 2022 Q2 - implementation of KPI by 132%
  • 2022 Q3 - implementation of KPI by 107%

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