Tasks to achieve the goal

• 1

  Detailed account audit

  I started with a complete and in-depth review of the advertising cabinet to uncover opportunities to improve performance and identify areas that are working well.
• 2

  Strategy development

  After a detailed analysis, I set up a paid advertising strategy, which in this case heavily relied on applying the best practices of existing regulations of the advertising crypto and financial instruments.
• 3

  KPI performance prediction

  Predicting KPI allows to understand the effectiveness of the developed strategy. I set KPI based on the defined activities and chosen tools.
• 4

  Strategy implementation

  After the account’s analysis and the development of strategy, I conducted various activities to achieve the set goal. I also used different marketing tools for increasing the effectiveness of my work.