SAAS

Scaleo.io is a B2B affiliate marketing software. My goal was to develop a context strategy and increase the number of SAAS subscriptions.

Tasks to achieve the goal

Tools

Google Ads
Quora
Youtube
Linkedin
Bing Ads
Google Analytics
Google Tag Manager
Google BigQuery
Amplitude

Main activities

The activities I performed had a profound scope and helped to reach the set goal. There were analytical activities, such as the development search campaigns and more practical ones, such as testing social media cold segments.

  • Development of paid traffic strategy
  • Development and segmentation of search campaigns
  • Creation of cross-channel remarketing
  • A/B ad testing
  • Testing of LinkedIn, Quora, Twitter, Google Ads cold segments
  • Cross-channel analytics of dense traffic
  • Creating a structure of lead forms

Key achievements

By implementing this strategy, monthly leads increased by 70% and our cost decreased by 33%.

  • Development of the PPC strategy for projects
  • 2018 - implementation of KPI by 84%
  • 2019 - implementation of KPI by 110%
  • 2020 - implementation of KPI by 98%
  • 2021 - implementation of KPI by 132%

Feedback

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