SAAS

Sellbery an a multichannel listing solution for empowering eCommerce business activities. The goal was to improve the performance of Google Ads.

Tasks to achieve the goal

Tools

Main activities

The activities I have done were a part of the paid ads strategy developed from scratch.

  • Changing the campaigns structure
  • Changing the ad groups structure
  • A/B ads testing
  • Remarketing segmentation
  • Development of cross-channel remarketing strategy

Key achievements

The Google ads strategy I implemented provided optimal results each year.

  • 2018 - implementation of KPI by 120%
  • 2019 - implementation of KPI by 105%
  • 2020 - implementation of KPI by 108%

Feedback

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