Tasks to achieve the goal

• 1

  Detailed assessment of account

  I analyzed paid traffic and marketing strategy. It helped understand the state of business before my work. Also, it helped me understand what activities I need to do to reach the set goal.
• 2

  Process of creating a plan

  Then I started to plan the development of a strategy that included marketing and analytics mechanisms and the scope of activities.
• 3

  KPI performance prediction

  Forecasting key performance indicators (KPI) enables an understanding of the effectiveness of the implemented strategy. The KPI were established based on the planned activities and selected tools.
• 4

  Strategy implementation

  After examining the account and creating a strategy, various activities were carried out, and marketing tools were used to achieve the desired goal and improve the effectiveness of the work.