Tasks to achieve the goal

• 1

  Conduct a review of account

  I examined paid traffic and marketing plans. It allowed me to comprehend the state of the company before my work. Additionally, it helped me understand what actions I need to do to reach the set purpose.
• 2

  Creating a plan of action

  After detailed analysis, I began to plan strategy development. It included marketing and analytics tools and a variety of activities.
• 3

  Prediction of expected effectiveness

  You could understand how effective the implemented strategy will be through predicting KPI. The KPIs were set based on the defined activities and chosen instruments.
• 4

  Strategy implementation

  After the account’s analysis and the development of strategy, I conducted various activities to achieve the set goal. I also used different marketing tools for increasing the effectiveness of my work.