Smart Ink is a company that manufactures and sells compatible ink. The goal was to create a well-performing PPC strategy.

Tasks to achieve the goal


Google Shopping
Google display
Google data Studio

Main activities

The activities I have done were a part of the paid ads strategy developed from scratch.

  • Changing the structure of campaigns
  • Changing the structure of ad groups
  • A/B testing ads
  • Hyper-segmentation of Smart shopping, according to the SPAG structure

Key achievements

The developed PPC strategy helped to gradually boost the performance of the paid ads strategy.

  • 2019 - implementation of KPI by 102%
  • 2020 - implementation of KPI by 96%
  • 2021 - implementation of KPI by 133%

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