Tasks to achieve the goal

• 1

  Account audit

  I analyzed paid traffic and marketing approach. It helped understand the state of business before my work. Also, it helped me understand what activities I need to do to reach the set goal.
• 2

  Making a plan of action

  I began to plan the development of a strategy for 12 months after my detailed analysis. This plan of action includes marketing and analytics tools.
• 3

  How well strategy is likely to perform

  KPI forecasting allows you to understand the effectiveness of the approach. I set KPIs based on defined actions and selected tools.
• 4

  Approach execution

  Then, after the account’s review and the outcome of the approach, I performed different actions to reach the set objective. I also used various marketing tools to increase the effectiveness of my work.