Ecommerce

Wurth is a company that manufactures and distributes construction materials and components for cars. The goal was to increase the number of orders while maintaining ROMI.

Tasks to achieve the goal

Tools

Main activities

The completed activities helped to reach the goal of the 12-month paid ads strategy.

  • Changing the structure of campaigns
  • Changing the structure of ad groups
  • A/B testing ads
  • Strategy development and segmentation of Google Shopping
  • Remarketing segmentation for upsell sales

Key achievements

The PPC strategy I developed showed effective results for each tested period.

  • 2021 Q2 - implementation of KPI by 89%
  • 2021 Q3 - implementation of KPI by 143%
  • 2021 Q4 - implementation of KPI by 167%
  • 2022 Q1 - implementation of KPI by 88%

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